Manitoba’s Favourite Food Series Wins National Recognition
Every year the Canadian Agri-Marketing Association celebrates the cream of the crop in agricultural ad campaigns, promotional materials and marketers of the year at the Best of CAMA Awards. Instead of the formal gala of the past, the 2020 awards ceremony went virtual with hosts Crystal MacKay (@CrystalMacKay32) and Andrew Campbell (@FreshAirFarmer) presenting the awards on Facebook Live. The live event had just over 200 viewers from across the country tuning in to be entertained by live and pre-taped presentations, skits and speeches.
Great Tastes of Manitoba was a finalist in two of the categories with a focus on public trust campaigns targeted at the general public audience and the Manitoba-made production took home honours in both.
Great Tastes of Manitoba – the cooking series – was awarded a Certificate of Merit in the Company or Industry-Funded Advertising Campaign Directed at the General Public category. The winner in this category was FCC’s “Eat Like A Proud Canadian” campaign.
The Great Tastes of Manitoba Season 30 web series was awarded top prize in the Social Media Campaign Directed at the General Public category. The web series took the cooking show in a new direction introducing viewers to farmers from across the province including beef producers, Andre & Katie Steppler. “It was an honour just to be nominated” said Great Tastes Senior Producer Donalee Jones, “but then to take home the hardware for our work bringing stories directly from the farm into people’s homes, that was an amazing feeling. Especially when we were up against some pretty major players in Canada’s efforts to build public trust.”
The Canadian Cattleman’s Association was also awarded a Certificate of Merit in the category of Company or Industry Funded Public Relations Tactic Directed at the General Public for their Guardians of the Grasslands documentary.
CAMA is a national organization with chapters in Alberta, Saskatchewan, Manitoba, Ontario and Quebec. The 2020 Best of CAMA awards had over 300 entries in 42 different categories.
Locally, Great Tastes is a perennial favourite, and it continues to be Manitoba’s most watched cooking show. It is the only collaboration of it’s kind in Canada, with 12 different ag-industry partners and Manitoba Agriculture participating. Each broadcast reaches over 25,000 adult viewers on CTV and building on the success of the Season 30 web series the show’s digital reach has grown by 400%.
Great Tastes of Manitoba is produced by FRANK Digital, a full service video production studio & world-class post-production facility based in Winnipeg. Season 31 of Great Tastes of Manitoba wraps up December 5, 2020 with a replay on CTV to begin airing February 6, 2021.