Burger it Forward 2026

During the month of February, 357 restaurants across Canada – as well as 53 in Brandon, Morden, Niverville, Steinbach and Winnipeg – took part in Canada Beef’s fourth annual Burger It Forward campaign to address growing food insecurity, supporting local restaurants while raising funds for regional and national food banks including Harvest Manitoba.

Food bank use is at its highest in Canadian history, with close to 2.2 million visits to food banks this month. Today, one in four Canadians live in a food-insecure household, and nearly 23 per cent of food banks exhaust their supplies before meeting demand. Burger It Forward offers a straightforward way to support food banks, making it easy for both restaurants and consumers to contribute.

Each participating restaurant had a featured burger as part of the Burger It Forward campaign. For every featured burger sold, Canada Beef donated the equivalent of one meal to Food Banks Canada, up to a maximum of 20,000 meals (based on Food Banks Canada’s meal metric of $1 = two meals). In addition, provincial cattle associations and/or partners supported their local communities through ground beef or cash donations to regional food banks. Manitoba Beef Producers was pleased to support Harvest Manitoba with a $500 donation. In Newfoundland, Nova Scotia and New Brunswick, the campaign partnered exclusively with Irving Big Stop restaurants, featuring all five of its burgers at 15 locations across the Atlantic provinces.

“We’re thrilled to see such enthusiasm from Canadian restaurants for Burger It Forward this year, with participants and representation from most major cities,” said Kelly Hyde, Director of Consumer Promotions at Canada Beef. “The need for food banks has doubled in six years, and despite ongoing challenges, Food Banks Canada continues to meet growing demand. Canada Beef is proud to support that effort through Burger It Forward. By eating a Burger It Forward burger this February, Canadians can make a real difference in their communities.”

Read the campaign summary here.

– Last updated April 20, 2026