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Cow in the Field

News & Program Information

Articles

Canadian Beef Industry Conference poster competition

MBP is pleased to share an exciting opportunity for students studying agriculture, sustainability, animal science,...Read More

Scholarship applications now open for the 2026 Canadian Beef Check-Off Agency award

It is no surprise that Canada’s beef industry continues to focus on the engagement of...Read More

MBP statement on 2026 Manitoba provincial budget

Manitoba Beef Producers (MBP) welcomes investments related to the province’s beef industry outlined in the...Read More

2026-27 MBP Scholarships

Manitoba Beef Producers is pleased to make available six $1,000 scholarships annually for MBP members...Read More

Manitoba Beef Producers Statement on CFIA Traceability Regulations Proposal

Manitoba Beef Producers (MBP) does not support the Canadian Food Inspection Agency’s (CFIA) proposed changes...Read More

Canadian Beef Industry Statement on AAFC Research Cuts

The Canadian Cattle Association (CCA) and the Beef Cattle Research Council (BCRC) are concerned about...Read More

Burger it Forward 2026

During the month of February, 357 restaurants across Canada – as well as 53 in...Read More

Understanding proposed updates to livestock traceability regulations

A robust and effective traceability system finds a balance in technical reporting and practicality.

The potential...Read More

47th Annual General Meeting, Tradeshow and President’s Banquet

Manitoba Beef Producers (MBP) 47th Annual General Meeting took place in Brandon on February 11-12.

MBP’s...Read More

The 2026 Census of Agriculture—in support of a strong agriculture sector in Canada

The Census of Agriculture begins in early May 2026. Farm operators will receive a letter...Read More

MBP Announces 2025-26 Scholarship Recipients

Manitoba Beef Producers (MBP) is pleased to announce the 2025 recipients of its $1,000 scholarship...Read More

Manitoba Government Extends Rent Freeze for Agricultural Crown Lands

The Manitoba government is extending the rent freeze for Agricultural Crown Lands (ACL) forage leases...Read More

Mark Your Calendar – CBIC 2026 is coming to Winnipeg!

The Canadian Beef Industry Conference (CBIC) is back – and for the first time ever,...Read More

Manitoba Favourite Debuts New YouTube Series

After 35 years on the air, Great Tastes is changing the channel — and pressing...Read More

Verified Beef Production Plus (VBP+) Incentive Pilot

To encourage uptake of VBP+ in Manitoba, MBP is launching an incentive pilot to encourage...Read More

Feed testing resources

You cannot manage what you don’t measure. Feed testing is critically important to ensure your...Read More

Updated Manitoba Agriculture Information re: Waterhemp and How it is to be Managed

Waterhemp (Amaranthus tuberculatus) is a summer annual broadleaf weed that is a member of the...Read More

Feed testing equipment now available at participating Manitoba Watershed District offices

When you don’t know the quality of feed on an operation, maintaining optimal animal health,...Read More

Potential Funding Opportunities Available for Beef Producers in Manitoba

This information document compiled by Manitoba Beef Producers (MBP) is intended as a resource providing...Read More

Farm management tools and resources

Put data to work for your farm using Cost of Production guides. These resources can...Read More


e-Newsletter

MBP distributes a weekly newsletter to members and partners on timely beef topics. Subscribe today

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MBP in the Media

Manitoba Beef Producers is proud to be the voice of the provincial beef industry. Part of that important work is keeping an open line of dialogue with the media to ensure that the voice of our members is heard on breaking news and issues. Below are a collection of recent articles focusing on MBP or in which MBP was asked to comment and represent the interests of our members and the provincial beef industry.

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Cattle Country

READ THE CURRENT ISSUE

Cattle Country, a free publication of Manitoba Beef Producers for 25+ years, is the only newspaper in Manitoba written by beef producers, for beef producers.

Cattle Country brings you the latest industry news, interesting features, producer profiles, and updates on the activities of MBP. Cattle Country is the paper for anyone involved in beef production, industry stakeholders, and partners, as well as rural communities.

The newspaper is published eight times per year (February, March, May, June, August, September, November, December) and welcomes submissions. It is available in hard copy and digital formats.

If you are looking for the Annual Report to Members that is included in the February issue of the newspaper, please look here.

To subscribe, please contact MBP at 204-772-4542, toll-free at 1-800-772-0458, or email:

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2026 Media Kit and publishing schedule (including information about the E-Newsletter)

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